Paras, a word from Indonesia, refers to the hot stone at the top of the volcano, which symbolizes the heat and passion of Paras is burning at the top of the fashion industry. In 2002, Paras Talent Management was founded in Shanghai. It strives to create a leading Chinese platform for talent and services in the global fashion industry. By constantly integrating international resources, combining the latest industrial trends and co-operating with advanced partners, Paras has driven its entire industrial supply chain up to the international standard. Apart from cultivating, training and exporting fashion talents, Paras always keep its professionals to serve and manage the fashion industry. It has explored and developed many outstanding casting directors, photographers and stylists for its clients, which lead the Chinese culture and fashion industry towards specialization and high-end.
Besides, Paras Training was founded in 2009. With high standard of professionalism, it has trained many new generation supermodels who has great fashion influence and market competitiveness. After more than 10 years of development and improvement, Paras Training has become the cradle for models to realize their dream of stages. In order to let more people have access to the fashion field, Paras has also established a model school - ParaS Star Training in 2017. It has many course for everyone aged from five to take. In the meantime of teaching stage performance, acting, make-ups and body etiquette, ParaS Star Training also offering opportunities for students to participate catwalk shows, magazines and advertising photography, film and television drama performances and other professional experiences. Which truly let the students to practice what they have learnt in classes and know how to apply the knowledge. With our growing living standard, the aspiration of ParaS Star Training is to devote to improve the artistic taste and aesthetic quality of all the people who loves fashion.
Since its establishment, Paras always seek to innovate from the industry's connatural operation model. It integrated vertically, which forms project planning and operating, off-line marketing, social media strategy and etc. into a coherent supply chain. And this has made Paras became an one-stop comprehensive platform to create greater value-added services for the industry. With our strong strength, Paras continuously undertaking Shanghai International Model Contest for over 20 years now. In 2015, we have also launched our IKMC International Kids Model Contest and KIDS WEAR Shanghai Kids Fashion Week. It provided opportunities for domestic and foreign children's garment designers and brands to attract medias and attentions, in order to improve their publicity and brand image. Overall, KIDS WEAR has push forwarded the global children's fashion industry.