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全球同步顶尖模特火种之源,时尚界创意服务灵感基石

GLOBAL SYNCHRONIZATION FIRE SOURCE OF THE TOP MODELS, FASHION CREATIVE INSPIRATION CORNERSTONE SERVICE

Paras,来自于印尼语,喻意火山之巅的热石, 以此象征在时尚尖端永远燃烧的热力与激情。

2002年,著名经纪人方华在上海创办了火石文化(Paras talent management),并分别于2009年和2010年设立了火石培训(Paras Training )及北京分支机构(Paras BJ)。历经多年淬炼和发展,火石文化已成为职业模特之路的时尚圣地。火石文化力争打造全球时尚产业人才与服务平台的中国领先品牌,不断整合国际资源,结合最新业界趋势和最强合作伙伴,将时尚人才培养培训、经纪管理服务,时尚产业链各环节的项目服务不断提升国际标准。推动中国文化时尚产业趋于专业化高端化的发展。

丰富且源源不断的新生代名模资源,是火石文化最珍视也最具竞争力的财富。火石文化始终致力于挖掘和培养中国本土优质模特品牌,打造出的国际超模层出不穷。既有长期以来时尚圈的标杆人物如裴蓓、高国芝、侯梦蝶、韦杰、李艾、熊黛林、王朱筱寅、李振等,亦有火速崛起的90后新锐超模如张瑜、何若阳、马慧慧、王一慧、吕丕强、胥添麒、刘浩、方佳平等等,她们透过T台为时尚专业人士所钟爱及熟知,更借由频繁的出镜率和曝光率为大众所青睐。火石文化始终坚持专业标准,为客户培养和推送了大批时尚秀导、时尚摄影师、时尚造型师等业界精英艺术人才。

火石文化作为上海时装周的合作伙伴,独家承办的具有二十二年历史的上海国际模特大赛亦是时尚界标志性经典国际赛事,在大赛最强国际评委阵容的严格筛选下,获奖选手通过全方位的打造签约国际一线经纪公司,延续中国超模传奇,成为国际T台上最耀眼的明星。自2015年起,火石文化联手上海时装周组委会创新策划了上海时装周KIDS WEAR童装发布及上海国际少儿模特大赛,为海内外优秀原创儿童设计师和品牌提供与国际接轨的高标准发布平台,为热爱舞台的小朋友以及儿童时尚产业各界人士带来充满丰富色彩及互动体验的时尚盛典。

Paras Talent Management

Paras, comes from Indonesian language, metaphors a hot stone on volcano top, as a symbol of forefront of burning heat and passion forever in fashion.

In 2002, the famous agent, Fang Hua founded Paras Talent Management in Shanghai, as well as set up Paras Training and Paras BJ in both 2009 and 2010. After years of hardening and development, Paras has become a fashion hub for professional model and designers. Paras, which equips the most sensitive commercial awareness, the most cutting-edge of innovation, the richest models collection shared with top players in the game, the most detail-oriented public relations, tailor-made modeling-agent services.

The rich and endless resource of the new generation of supermodel is the most treasured and the most competitive wealth of Paras. Through Paras’s “craftsmanship” of supermodel making, both long-standing fashion circles benchmarking figures such as Emma Pei, Grace Gao, Sissi Hou, Li Ai, Wei Jie, Wang Zhu Xiao Yin, Li Zhen as well as hot new listers like Alisa Zhang, Ma Huihui, Wang Yihui, John Lyu, Xu Tianqi, Liu Hao and Evan Fang, who draw the world of fashion’s attention through numerous of runway shows as well as the frequent appearance and exposure in front of cameras. Paras insists of the highest standard of professionalism, therefore provides considerable amount of fine talents in show directing, photography, styling.

As the strategic partner of Shanghai International Fashion Week, Paras successfully hosts Shanghai International Model Contest for 22 years. Our goal is to become the first-rate management company worldwide, and transform our models into the international fashion icons. Paras also curates KIDS WEAR for children’s fashion and International Kids Model Contest since 2015. Paras will devote the same enthusiasm this time to prepare for KIDS WEAR of this year, providing a colorful and perfect runway and mutual and organic experience for the fashion brand and press. Hope we can create a fascinating stage together!